Web Producer Communications & Marketing GMHC

(GayWebSource.com – Gay News & Press Network) – Posted by SeasonsofPride.com

Gay Men’s Health Crisis [GMHC] is the world’s first and leading provider of HIV and AIDS prevention, care and advocacy. Building on decades of dedication and expertise, we understand the reality of HIV and AIDS and empower a healthy life for all. GMHC fights to end the AIDS epidemic and uplift the lives of all affected.

Reporting to the Assistant Director of Creative Services, the Web Producer is responsible for maintaining online standards, and adapting creative collateral (art, media) into compelling and branding-consistent web elements. The Producer manages the day-to-day content of GMHC websites and is responsible for ongoing revisions to improve the design, operation and accuracy of content. Other responsibilities include soliciting material, writing, editing and managing the approval process for web content. The position helps develop an effective GMHC online presence and tracks all web traffic metrics, including social media metrics, and generates weekly reports for analysis, proposes shifts in tactics to improve performance when appropriate. The Web Producer collaborates with all GMHC departments to ensure regular updating of their pages and that content is current and correct.

The position works closely with the entire Public Affairs and Development teams, most notably on web-based event collateral and weekly e-blasts. There is frequent interface with Information Systems (IS) staff and agency-wide content stakeholders to ensure our sites meet the needs of our national and international online audiences. The position requires a high-degree of diplomacy, flexibility, precision, problem-solving, commitment to excellence, as well as the ability to respond to unanticipated urgencies quickly and effectively. The ideal candidate must be able to prioritize multiple urgent projects and be willing to support all major events, including after-hour/weekend events.

Web Producer Communications & Marketing GMHC

Duties & Responsibilities (including but not limited to):

Coordinates agency content for all GMHC websites; oversees design of pages, visual elements, and integration of social media sharing widgets; and oversees hosting arrangements;

Manages the process of collecting content from agency-wide content stakeholders and the master schedule for site updates;

Proofreads, edits and drafts original copy, as needed, with an eye toward effective and readable page layout;

Collaborates with all departments of agency. Services consumers with widely ranging technical abilities;

Works closely with IS staff and with Development fundraising and database staff to execute all updates to web pages and related media;

Tracks metrics for all online activity, web, and social media, and generates weekly reports. Participates in agency Social Media meetings to help adjust strategy and tactics, as needed, to improve performance;

Helps promote agency social media presence on multiple platforms. Manages the process of collecting user feedback, both external and internal, to revise websites and social media presence;

Prepares online surveys, as directed, and generates reports on responses;

Works with Communications team to manage GMHC blog and other web-based social media conventions;

Supervises interns, volunteers, and web consultants, as needed;

Sends email blasts via NetCommunity, as needed;

Collects and distributes news clips to key stakeholders.

Education: Bachelor’s degree in Information Services, Marketing or Graphic Design, or equivalent experience required.

Experience: Demonstrated experience in website management required, including ability to identify problems, launch new sites, and update content utilizing CMS system (Drupal). Fluency with CSS and HTML required. Proficiency in Adobe InDesign, Photoshop, Illustrator, and Fireworks needed. Experience with NetCommunity and/or Blackbaud needed. Must have extensive experience with all social media platforms. Must work on a Mac.

Related Skills/Knowledge:

Multi-tasking and time management skills are an absolute must.

Diplomacy and the ability to communicate clearly and professionally are essential for success in this position. Must be able to communicate to staff with wide range of technical abilities