London Drugs Creates a Valentine’s Card Collection that Celebrates All Love

Ahead of Valentine’s Day, London Drugs is launching a line of Valentine’s cards designed by Canadian illustrators for communities that aren’t typically represented in the greeting card aisle.
Cards For All is a Valentine’s card collection made to reflect all kinds of love and all kinds of relationships. The collection of 31 cards was designed for everyone to share their love, regardless of the language they speak, how they identify, sexual orientation, or the makeup of their relationship(s).
All proceeds from the cards are being donated to United Way community initiatives in Western Canada, where they’re helping to build vibrant, inclusive neighbourhoods.
"Valentine’s Day cards don’t always fully capture relationship diversity and the diversity of love," says Clint Mahlman, President & COO, London Drugs. "We are proud to have worked with illustrators to help bring Cards For All to life, filling in some of the gaps that exist in the card aisle today. We’re…