H&M Celebrates Pride 2022 with Continued Support of The Trevor Project & Chosen Family Campaign

This June, H&M launched its new "My Chosen Family" global campaign in support of the LGBTQIA+ community and Pride. The campaign focuses on the concept of non-biological families, which play an essential role for many people in the LGBTQIA+ community. Through its various partnerships and support, H&M continues to celebrate and stand behind the community not just during Pride, but all year round.
H&M USA in particular has been an advocate of the LGBTQIA+ community for years, and is proud of its ongoing support of such groups as the Marsha P. Johnson Institute, The Ali Forney Center and the ACLU. Additionally, H&M is celebrating its third year…