Nielsen Report Shows LGBTQ+ Respondents View Streaming Content as the Most Inclusive Programming

Nielsen (NYSE: NLSN) released its 2022 LGBTQ+ Diverse Intelligence Series report – Seeking Authenticity: A View of International LGBTQ+ Media Perceptions – which revealed that LGBTQ+ respondents find streaming content to be the most inclusive of their identity group relative to other media platforms. On average, 69% of global LGBTQ+ audiences say they believe efforts are being made to improve inclusivity in media, but 27% believe the level of inclusion has not changed and a small percentage believe inclusion has declined in recent years.
The report, based on a survey of nearly 5,500 people in the U.S., Canada, Mexico, Italy, Germany, France, Brazil, Spain and the United Kingdom in 2021 and the first quarter of 2022 and powered by Dynata, found that on average, LGBTQ+ people are…