IKEA Canada & members of the 2SLGBTQ+ community celebrate stories at the Rally Table

Members of the 2SLGBTQ+ community discuss their personal pride in IKEA Canada’s Rally Table campaign with the intention of inspiring open conversation
In honour of Pride, IKEA Canada has collaborated with members of the 2SLGBTQ+ community to start conversations around "The Rally Table", creating a platform for meaningful advocacy and representation. The Rally Table is a one-of-a-kind IKEA table made from Pride rally signs that highlight messages of belonging, hope and joy. The Rally Table will be featured in a video ad campaign for IKEA, launching this Pride month, where notable Canadian 2SLGBTQ+ community members will discuss their experiences and the importance of advocacy in the community.
"The Rally Table was designed with the intention of inspiring Canadians to create safe spaces for 2SLGBTQ+ to discuss their personal experiences, identity, and needs," says Jordan Sequeira, Marketing Campaign Leader at IKEA Canada. "At IKEA, we’re committed to creating a welcoming, safe and accepting environment for all of our customers…