COVERED CALIFORNIA REACHES OUT TO LGBT CONSUMERS

Dec 4, 2013
Gay Media & Press Network

(GayWebSource.com – Gay Media & Press Network) – Posted by

Marketing Effort Will Help Educate and Enroll the LGBT Community in Affordable Quality Health Care

Covered California today highlighted advertising aimed at the Lesbian, Gay, Bisexual and Transgender (LGBT) community on billboards and print advertising throughout the state.

“Covered California offers affordable, quality health care coverage, and we are working hard to get the word out and encourage enrollment,” said Covered California Executive Director Peter V. Lee. “The print and billboard advertising aimed at the LGBT community is a key component of our marketing and outreach effort. We want all Californians to check out the new health care marketplace at www.coveredca.com and see the benefits of getting covered.”

LGBT focused billboards have been placed in the following locations:

Bay Area

  • Market and 16th Street (San Francisco)
  • Market and 24th Street (Oakland)

·      San Diego

  • University Avenue and 1st Avenue

·      Los Angeles

  • Fairfax and South Lindenhurst
  • Highland and Santa Monica NE

In addition to billboards, print ads are also running in the largest LGBT focused publications.

The LGBT campaign will complement Covered California’s general advertising effort that is already serving California’s diverse communities.

About Covered California

Covered California is the state’s marketplace for the federal Patient Protection and Affordable Care Act. Covered California, in partnership with the California Department of Health Care Services, was charged with creating a new health insurance marketplace in which individuals and small businesses can get access to affordable health insurance plans. With coverage starting in 2014, Covered California helps individuals determine whether they are eligible for premium assistance that is available on a sliding-scale basis to reduce insurance costs or whether they are eligible for low-cost or no-cost Medi-Cal. Consumers can then compare health insurance plans and choose the plan that works best for their health needs and budget. Small businesses can purchase competitively priced health insurance plans and offer their employees the ability to choose from an array of plans and may qualify for federal tax credits.

Covered California is an independent part of the state government whose job is to make the new market work for California’s consumers. It is overseen by a five-member board appointed by the Governor and the Legislature. For more information on Covered California, please visit www.CoveredCA.com.

The post COVERED CALIFORNIA REACHES OUT TO LGBT CONSUMERS appeared first on Echelon Magazine: LGBT Business, LGBT Money.

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