EyeBuyDirect And Lele Pons Launch “Eyewear Pride” Collection

EyeBuyDirect, the leading online retailer for prescription eyewear, has announced the launch of the "Eyewear Pride" collection and video in partnership with Lele Pons—singer, actress, global entertainer and ally to the LGBTQ community. The new rainbow-colored frames are a symbol of support for a more accepting and inclusive world. To further the cause, the eyewear brand will be donating 100% of the frame sales (up to $50,000) to The Trevor Project, the world's largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning (LGBTQ) youth. "The Eyewear Pride campaign does an amazing job of encouraging self-expression and self-love," said Pons. "Anytime I have a chance to participate in something like this, I think of my dad — an openly gay man — who has taught me so much about what acceptance, love, and pride look like. I'm proud of how this campaign celebrates diversity...