Former ASOS Executive Set To Revolutionise Menswear

<p>Advertorial: Former ASOS Executive Set To Revolutionise Menswear</p> <p>30th June 2014</p><p></p><p> </p><p><img src="http://www.thegayuk.com/communities/8/004/009/928/388/images/4611495645.jpg" width="460" height="307" alt="" title=""/></p> <p></p><p>The Idle Man is a new online shopping destination for the twenty-something fashion-savvy man. Tired of the usual offering available on the highstreet and internet stores that sells anything to anyone, The Idle Man founder and ex-head of menswear at ASOS, Oliver Tezcan, set out to create a credible alternative.</p><p></p><p> </p><p><img src="http://www.thegayuk.com/communities/8/004/009/928/388/images/4611495648.jpg" width="460" height="307" alt="" title=""/></p> <p></p><p>Tezcan says: 'Men are always an after thought in fashion. Men’s ranges are hidden in the basement or plonked on three shelves on the top floor </p><p></p><p>'Even online men have not been well catered for. Over the years I had a nagging feeling that the average guy could be serviced better – and that’s what The Idle Man will do.'</p><p> </p><p><img src="http://www.thegayuk.com/communities/8/004/009/928/388/images/4611495647.jpg" width="460" height="307" alt="" title=""/></p> <p></p><p>Men are more interested than ever in fashion. The growth potential is huge for whoever can create a retail experience that meets their needs. That has never really been done before - but the mission of The Idle Man is to change that.</p><p></p><p> </p><p><img src="http://www.thegayuk.com/communities/8/004/009/928/388/images/4611495646.jpg" width="460" height="307" alt="" title=""/></p> <p></p><p>Understanding the mindset of the male shopper is key: 'Men, just like women, want to look good,' Tezcan adds. 'But that doesn’t mean they shop in the same way. Men are more interested in getting the clothes they want, than trying on everything in the shop.'</p><p></p><p>With this in mind, the site is designed so that customers can find exactly the look they want with the minimum of fuss: 'The Idle Man is designed to show men a great look at any price point. Our customers can be confident that they look cool, without having to research the latest from London Fashion Week.'</p><p></p><p> </p><p><img src="http://www.thegayuk.com/communities/8/004/009/928/388/images/4611495644.jpg" width="460" height="307" alt="" title=""/></p> <p></p><p>Brands at The Idle Man</p><p>Buyers at The Idle Man have carefully selected clothing, shoes and accessories from a range of respected menswear brands, supplying Religion, Supremebeing, Mipac, Rains and Farah Vintage to name a few. </p><p></p><p>For the Autumn/Winter 2014 season, they will also see brands such as Levi’s, Converse, Vans, Herschel, Cheap Monday and Eastpak joining The Idle Man range, as well as the arrival of The Idle Man own-label, which will include core pieces for everyman’s wardrobe. </p><p></p><p></p><p>Find out more visit: <a href="http://www.theidleman.com/">http://www.theidleman.com</a> </p>