Job Summary: Focuses on creating and implementing large, high-impact integrated sales, marketing, and promotional strategies to drive revenue for Here Media properties. This person will play an integral role in expanding the company’s mobile, digital video, and social media capabilities. The position combines exceptional “big” idea creation, proposal writing, and multi-platform program execution. The person will also maintain the day-to-day administrative and support needs for the team.

INTEGRATED MARKETING MANAGER, NY

Specific Duties:

• RFPS: respond to RFPs in multiple categories (travel, finance, pharmaceutical, liquor, etc) and executing added value components, including events.
• Sales Material Development: Work with creative services to create visually-arresting and compelling proposals, presentations, marketing and brand positioning collateral.
• Project management: Manage daily workflow process for integrated marketing programs including timelines, budgets, creative executions and follow-up on all deliverables. Act as primary liaison between sales and respective agency/client partners. Manage long-term projects or special marketing initiatives above and beyond day-to-day responsibilities as assigned by Senior Director, Integrated Marketing.
  • Research and help develop new sales opportunities, with focus on mobile marketing, social media and new advertising units.
• Events: Assist SVP and Senior Director in planning, managing and executing events, including but not limited to:
  • Developing sellable event ideas concepts, both as singular events or event series, that can be extended to digital, social media and print

• Serving as direct contact between Here Media and event planning company

• Ideating interactive and dynamic activations for advertisers at the event

• Helping managers to plan and manage budgets

• Leading social media outreach before, during and after the event

• Managing on-site logistics and activations at events

• Tracking & analyzing social media referral / usage data by site and across network

Skill Requirements
• 4+ years experience in a sales and/or marketing related position
• Strong experience with mobile, social and online marketing.
• Experience in event planning and social media, either at agency or with a brand
• Superior verbal and written skills, and keen eye for design
• Fully conversant in research and metrics, including reach and frequency.
• Ability to work independently, but also incorporate direction from management.
• Strong familiarity with all social media outlets and opportunities.
• Familiarity with the common terms of social media governance and process mapping.
• Intuitive eye for how to best present each brand to advertisers.
• Able to multi-task and prioritize under time constraints.
• Excellent communicator who is skilled at working well with clients, agencies, and co workers at all levels.
• Detail-oriented, organized, deadline-driven multitasker / prioritizer and able to manage multiple departmental responsibilities while working with staff at all levels and varying personalities.
• Excellent communication and people skills and the ability to consistently work well with internal staff and outside contacts.
• Trustworthy and extremely good judgment concerning confidentiality.
• Strong wordprocessing and spreadsheet skills and thorough knowledge of Microsoft Word, Excel, Outlook and PowerPoint required.

Contact:  Send resume, cover letter, work samples, and minimum salary expectations to jobs@heremedia.com