Channel 4 have released a music video called Gay Mountain in support of gay olympians heading to Russia, as well as turning their brand rainbow.
Newsdesk | 6th February 2014
Channel 4 have been a long time supporter of equal rights and diversity so with all the current homophobia being presented in Russia at the moment, host country of the winter olympics, it seemed an opportunity not to miss to send a message of love and support. The music video Gay Mountain will be featured on Friday 7th February, but you can watch the full video now here: www.videos.thegayuk.com/gaymountain. I'm guessing this won't be part of the Sochi opening ceremony entertainment though.
As well as this rather catchy music video, Channel 4 shall also be turning rainbow for the day replacing the usual branding with a more colourful gay flag and along with another tag line Born Risky.
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