December 22, 2024

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RECIPE – Absolut vodka launches Absolut Comeback, a limited-edition bottle celebrating recycling

Sustainability has been part of Absolut's mission for many years and it is striving for a more circular world in which resources are reused again and again to benefit local economies, communities and ecosystems. In keeping with this mission, Absolut ...
Sustainability has been part of Absolut's mission for many years and it is striving for a more circular world in which resources are reused again and again to benefit local economies, communities and ecosystems. In keeping with this mission, Absolut has launched a new limited-edition bottle, Absolut Comeback. Just like all Absolut bottles, Absolut Comeback is made with more than 41% recycled glass. Absolut sees power and beauty in waste and it believes that with little creativity we can all make something old and unwanted come back around in a new form. Absolut Comeback bottle design shows that an Absolut Vodka bottle is best used when it is recycled. Absolut Comeback campaign is part of Absolut's ongoing brand platform, Create a Better Tomorrow, Tonight. Absolut believes in building a more open world by using creativity to drive positive change. Absolut Comeback is a statement of accountability...

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