Rescue Social Change Group LGBT Campaign Social Media Group Manager

Rescue Social Change Group (Rescue SCG) is searching for a professional and experienced Social Media Group Manager to establish, maintain and expand the online presence of a Rescue SCG’s LGBT campaign. These are long-term campaigns and social marketing programs that primarily focus on tobacco prevention. This new campaign is designed to reach Lesbian, Gay, Bisexual and Transgender (LGBT) young adults (ages 18 – 24) nationwide. The LGBT Campaign Social Media Group Manager role supports these efforts on platforms such as YouTube, Facebook, Instagram and Twitter by implementing effective and cutting-edge strategies to build the audience, increase sustained engagement and drive traffic to campaign media. Support would be provided either by the Group Manager personally or by the Group Manager’s growing team of digital and social media developers and managers.

Company Description

Rescue SCG is a for-profit behavior change marketing agency. Clients include local, state, and federal government organizations as well as not-for-profits, schools, and foundations mainly addressing tobacco use, with growing services in violence, binge drinking, and obesity prevention. Rescue SCG provides services in strategic planning, research, and marketing to execute behavior change programs nationwide. Rescue SCG efforts are primarily focused on youth and young adult populations to cause behavior change through education, policy change and/or culture change. Rescue SCG’s annual sales have grown over 100% in the past 3 years and are expected to more than quadruple in the next 2 years thanks to new, secured contracts. The Rescue SCG team is creative, and challenging industry standards to develop effective and sustainable solutions to public health issues.

Position Description:

The LGBT Campaign Social Media Group Manager reports to the LGBT Campaign Brand Director, is responsible for establishing, maintaining and expanding the online presence of Rescue SCG’s LGBT campaign efforts. The job of the LGBT Campaign Social Media Group Manager entails activities pertaining to, but not limited to:

Social Media Management:

• Extensive use of social media technology is required;
• Manage or support all of Rescue SCG’s client social media assets including external site profiles (Facebook, YouTube, Twitter, Instagram, etc.) and internally hosted blogs;
• Develop innovative strategies to drive traffic to social media pages and engage young adults in conversation;
• Develop custom content for a variety social media channels;
• Ensure regular dissemination of campaign messages through social media channels;
• Train staff on social media strategies and review their work regularly;
• Analyze social media page performance and make appropriate adjustments to reach social media performance goals;
• Compile comprehensive reports on social media performance using internal templates and professional social media reporting tools;
• Develop creative concepts for engaging digital experiences with technology partners
• Develop custom social media content and online media;
• Provide social media assistance to brand/campaign managers, especially in cases of negative public commentary and/or social media communication crises;
• Manage social media-related vendors and technology partnerships; and
• Develop and promote best practices for campaign development, implementation and reporting.

Digital Media Management:

• Generate paid, owned and earned media for campaigns;
• Plan, develop and manage paid media for Facebook and Google AdWords campaigns, YouTube video campaigns and direct digital media buys;
• Maximize impact of ad spend by analyzing ad performance and conducting A/B testing; and
• Review and approve digital media buys from partner agencies.

Client Relations:

• Communicate directly with clients to explain social media plans, strategies and reports; and
• Manage client accounts that exclusively focus on LGBT digital and social media.

Employee Supervision:

• Hire, train, manage and evaluate performance of the LGBT social media team, such as community managers and analysts; and
• Review the work of the LGBT social media team regularly.

Other:

• Represent Rescue SCG at conferences; and
• Other duties as required. 

Candidate Requirements

Environment:               Must have valid driver’s license, reliable transportation, and computer and Internet access. Must be available to work non-traditional hours such as late nights and weekends. All business-related environments are tobacco-free.

Physical Requirements: Able to remain in a sitting position for prolonged periods of time and stoop, bend, reach, climb stairs, and move freely throughout the building for the performance of duties. Able to read from a computer or laptop monitor for several hours at a time including fonts of various sizes from a variety of sources. Able to travel nationwide as needed to meet with clients, coworkers, or attend meetings and seminars.

Travel:                         Estimated once per month

Training:                      A comprehensive training would be provided to the selected candidate. The training will be conducted at a Rescue SCG office and paid for by RSCG.

Position Location:       San Diego, San Francisco, CA or Los Angeles, CA (after 6 month training period in San Diego, CA)

Salary/Status:              FT Exempt Position. Salary Based on Salary History, Experience and Education Level; Salary Range Possible $57,000 – $76,000

Benefits:                      Eligible to participate in Performance-Based Bonuses and company benefit plans

Target Start Date:        ASAP

Apply Online

All applications must be submitted through Rescue SCG’s online careers system (unless you qualify to request a reasonable accommodation, as detailed at rescuescg.com/careers). Absolutely no applications via email, mail, fax or in-person delivery. No calls please. Send questions to careers@rescuescg.com.  All applicants must include links to an online portfolio or to direct examples of past work, where applicable.  Applications without portfolio links will not be reviewed.

Rescue Social Change Group is an EEO/Minority/Female/Disability/Protected Veteran Employer