December 25, 2024

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SodaStream & Star Laverne Cox Release Pride Video with Cox as Superhero for LGBTQI+ Rights

The Brand Revamps Its Iconic Sparkling Water Maker into Customizable "Rainbow Story" Special Edition with Rainbow Markers Inviting Consumers to Personalize With Their Own Pride Stories Today SodaStream, the leading sparkling water brand, rel...
The Brand Revamps Its Iconic Sparkling Water Maker into Customizable "Rainbow Story" Special Edition with Rainbow Markers Inviting Consumers to Personalize With Their Own Pride Stories Today SodaStream, the leading sparkling water brand, releases its 2021 campaign in support of Pride Month. The brand teams up with Emmy-nominated actress and prominent trans advocate Laverne Cox in a beautifully animated film entitled, "Rainbow Story." Discover the campaign The film stars Laverne as a superhero and takes us through key moments in her life, beginning with a live action sequence and transitioning...

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