From Tattoos to Celebrity Drag Queens, the Modern River Cruise Company Continues to Trailblaze along the European Rivers After launching as the first river cruise line of its kind in 2018, U, the modern way to river cruise, is reinventing the river cruise experience even further with the launch of two new themed cruises in Germany this summer aboard The A. The new tailored itineraries, Tattoo on U and U in Drag, are themed around topics that emphasize U’s ethos as a sexy, fun, never-seen-before cruise experience. "We’re so excited to...

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