Job Summary: Here Media, the #1 LGBT Media Company in the US, is conducting a search for an Integrated Advertising Manager based in LA. We seek an experienced, creative, intelligent and assertive digital/print ad sales professional to join a highly dynamic media environment.
INTEGRATED ADVERTISING MANAGER (ACCOUNT EXECUTIVE), LA
This Integrated Advertising Manager will evaluate specific business categories and marketplace trends in order to identify prospective accounts, and then drive Here Media messaging and generate direct advertising sales revenue. The Integrated Advertising Manager (IAM) will work closely with the VP, Integrated Advertising, to develop cross-platform, revenue-generating marketing solutions that meet client objectives. The IAM is responsible for developing, maintaining, and managing accounts to which he/she is assigned. This includes locating and contacting decision makers at both the client and the agency and working with the Integrated Marketing Team to develop integrated solutions for custom programs and responding to RFPs. The IAM is then responsible for making remote and in-person sales calls and reporting all activities to VP of Integrated Advertising on a weekly basis.
Required Qualification/Skills:
• Minimum 3-5 years national advertising sales experience desired (online, mobile, print, social)
• Must be confident, passionate, and enthusiastic about selling Here Media brands and have an entrepreneurial and creative approach to business
• Strong communication skills needed to present to major advertising agencies and clients (with motion picture studio contacts preferred)
• Must possess and demonstrate proven prospecting, proposal development, negotiation, closing and customer service skills
• Solid self-management skills required, understand how to prioritize multiple priorities and parallel process across accounts
• Be willing to work cross-department as team member, while also driving direct relationships and owning separate business
• Excellent time-management skills with strong attention to detail requited
• Proficiency with general computer skills including: Powerpoint, Excel, Social Media etc…
• Strong creative and strategic thinking needed
Key Duties Include:
External Focus:
• Enhance revenue through developing and maintaining digital/print/social/mobile ad programs
• Developing relationships with existing, and new clients, and with their ad agencies
• Servicing accounts (with research, reporting, new opportunities — that fit each brands marketing objectives)
• Anticipating clients marketing needs and developing proposals accordingly to drive incremental business
• Solid self-management skills required, understand how to prioritize multiple priorities and parallel process across accounts
Internal Focus:
• Accurate and timely forecasting of projected revenue by account
• Maintaining relationships internally to ensure smooth sales service with marketing and ad ops
• Manage work flow with integrated marketing teams to enhance advertiser offerings based on advertising opportunities
• Coordinate with LA based sales assistant to ensure best-of-breed customer service
General Employment and Internship Application Instructions: Submit cover letter, resume, and minimum salary expectations, if applicable, to Here Media Human Resources via e-mail (preferred mode of contact.) Send job submissions to jobs@heremedia.com, and internship submissions to internships@heremedia.com or alternately, via fax to 310-943-5889. Due to the amount of interest we receive in Human Resources, we are unable to take phone calls regarding employment or internships.
COMPANY DESCRIPTION
Here Media operates the most established, most recognized, and most talked-about media brands serving the LGBT market. Our award winning content is delivered within a dynamic portfolio of media properties that are rich in history, culture, news, entertainment, fashion, and photography. Together, these properties capture the many facets of the LGBT experience and reach millions of readers and viewers every month. Across all platforms—print, television, digital, social media, tablet, events and mobile—Here Media reaches consumers wherever they are and however they want. We’re everywhere. We’re Here.
Here Media offices are located in Los Angeles and New York.
Here Media Digital Network:Advocate.com
Out.com
Gay.com
Gay.net
Outtraveler.com
Shewired.com
Hivplusmag.com
Heretv.com
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