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Bratz® Makes Pride Collector Dolls in Collaboration with Jimmy Paul and Difuzed
Bratz Pride x JimmyPaul Debuts First Ever Fashion Doll Same-Sex Couple and 'Inspired-By' Apparel Line with Difuzed; MGA Cares Pledges Contribution to the Leading National Organization Supporting LGBTQ Youth
MGA Entertainment (MGA), the largest and fastest growing privately held toy and entertainment company in the U.S., announced today an all-new Pride Collection inspired by fan-favorite Bratz® characters and girlfriends, Roxxi and Nevra. The trailblazing collection – including an exclusive, collectible Bratz two-pack of the first ever fashion doll same-sex couple and an explosive, ready-to-wear fashion capsule collection – was created in collaboration with Jimmy Paul the world-renowned LGBTQ designer behind the popular Amsterdam fashion brand by the same name. The Pride Collection is available beginning June 1, 2022 at online retailers globally, just in time for Pride Month.
Launching in the face of global conversations surrounding LGBTQ representation within the consumer products space, the Bratz Pride x JimmyPaul collaboration is a landmark first in the industry and seeks to celebrate and stand for inclusivity and self-expression, encouraging fans to embrace who they are. As a key component of this historical partnership, and to further support the community, MGA Cares, MGA Entertainment's charitable arm, has committed to donating $25,000 to The Trevor Project, the world's largest suicide prevention and mental health organization for LGBTQ youth.
"We are proud to announce this culturally significant collection and collaboration with Jimmy Paul and express our support for the LGBTQ community through a charitable donation to The Trevor...