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H&M Celebrates Pride Across the Americas
Today, H&M reaffirms its year-round dedication to the LGBTQIA+ community with the relaunch of its "My Chosen Family" campaign, which focuses on the concept of non-biological families that play an essential role for many people in the LGBTQIA+ community. Additionally, as Pride celebrations unfold across the Americas this June, H&M stands at the forefront with a series of initiatives and support spanning the United States, Canada, Mexico, Colombia and Ecuador. The brand will also feature prominently in the Pride marches of cities like New York, Los Angeles, Toronto, Mexico City, Bogotá and Quito.
"For H&M, Pride is something we celebrate and endorse 365 days a year, but in...