The Idle Man Bags $1.2 Million In Investment

(GayWebSource.com – Gay News & Press Network) – Posted by Jake Simpson – TheGayUK.com

The Idle Man, an online destination for young fashion-savvy men, has just secured a follow on round of investment of $1.2m from private equity house Foresight Nottingham fund.

by Newsdesk | 17th October 2014

The company has seen spectacular growth of 40% month on month since its launch in May and the senior management team has been further bolstered with the appointment of Amanda Minshull-Beech former FD of Amazon Europe.

The site is the brainchild of Oliver Tezcan, ex-head of menswear at ASOS, who was driven by a desire to create a credible men’s shopping site.

The site is now live for shoppers at TheIdleMan.com. It offers a curated edit of the best of the high street – with clothing, shoes and accessories from widely respected brands such as Levi’s, Nudie, Converse, Vans, Herschel, Cheap Monday and Eastpak.

The Idle Man has just launched an exclusive collaboration range with Hype, one of the UK’s leading streetwear brands. The Idle Man is also launching an own-label range for October 2014. The range will focus on the key requirements for every young man’s wardrobe from T-Shirts to sweatshirts and jeans to chinos all at an affordable price.

Tezcan says: “Men are always an after-thought in fashion. Men’s ranges are hidden in the basement or plonked on three shelves on the top floor.”

“Even online men have not been catered for well. Over the years I had a nagging feeling that the average guy could be serviced better – and that’s what The Idle Man will do.” The site is designed so that customers can find exactly the look they want with the minimum of fuss.

Tezcan said: “Men, just like women, want to look good. But that doesn’t mean they shop in the same way. Men are more interested in getting the clothes they want, than trying on everything in the shop.”

“Put simply, men would rather be at the checkout than in the changing room. The Idle Man is designed to show men a great look at any price point. Our customers can be confident that they look cool, without having to research the latest from London Fashion Week.”

He said: “Men are more interested than ever in fashion. The growth potential is huge for whoever can create a retail experience that meets their needs. That has never really been done before – but the mission of The Idle Man is to change that.”